About us

Established in 1984, Old Dominion Insurance Agency, Inc. has grown to a full service insurance agency. Currently serving the insurance needs of individuals, families, and business concerns in Staunton, Waynesboro, Stuarts Draft, Harrisonburg, Augusta County, Rockingham County and adjacent areas.  Our office includes a state-of-the-art computer system for record keeping.   In addition, we have 24-hour/7-day customer service.

Joel Frazier, AAI, CIC, Vice President

Joel began his insurance career in 1985 with Old Dominion Insurance Agency, Inc as a Property & Casualty and Life and Health insurance agent. In 1987, he became part owner of Old Dominion Insurance assisting with management functions as well as producing and servicing insurance clients.  Today, he is responsible for the day to day management of the agency, servicing his existing clients and offering insurance solutions to prospective clients.

He earned the Accredited Adviser in Insurance (AAI) designation in   1994 and the Certified Insurance Counselor (CIC) designation in 2008.  He is a founding member of the Blue Ridge Astronomers, member of the Greater Augusta Chamber of Commerce, board member of the Greater Verona Business Association, board member of the Augusta County Homebuilders Association, chairman of the Augusta County Homebuilders Association's Public Relations Committee, member of the Independent Insurance Agents of Virginia, member of the Professional Insurance Agents Association, member of the National Federation of Independent Business and previously the Personal Lines Committee Chairman for the SAFECO Agent Advisory Council.

Joel is married with two children.   He enjoys playing with his nine year old, amateur astronomy, reading, motorcycling, gardening, working on the farm, and working in his shop during his spare time.

Becky Reid, ACSR

Becky began her insurance career in 1984 when her husband, Virgil, started Old Dominion Insurance Agency, Inc. Initially, she worked part time performing various clerical functions. As a result of our tremendous growth, in 1987, Becky became a full time licensed Customer Service Representative. In addition to her prior duties, she began taking on more service related duties to help assist our clients. She has earned the Accredited Customer Service Representative designation for   Personal and Commercial Lines to better serve our clients. In addition to these duties, Becky is our office manager and handles accounting for the agency. Becky is licensed for Property & Casualty insurance.

She is a member of the Lebanon Church of the Brethren, member of the Greater Augusta Chamber of Commerce, member of the Independent Insurance Agents of Virginia, and member of the National Federation of Independent Business. She enjoys gardening, sewing, and her ten grandchildren.

Rebecca Coss, FIC

Rebecca began her insurance career in 1994 as a Property & Casualty and Life and Health Agent.  She has provided excellent customer service to existing clients and insurance solutions to prospective clients in the Shenandoah Valley for over 16 years.

She earned her Fraternal Insurance Counselor (FIC) designation in 2010.  She is a member of the Independent Insurance Agents of Virginia, member of the Professional Insurance Agents Association, Recording Secretary/Board Member for the Labrador Retriever Club of the Potomac, Membership Chairman/Board Member for Eastern Stewards Association, Inc., member of Skyline Kennel Club, long time member of Stuarts Draft Baptist Church.

Rebecca has two children and three Labradors.  She enjoys spending time with her kids, dog shows, stewarding, and traveling.

Lisa L Morris, CSR

As a young mother of small children I remember being very concerned about life insurance. At that time I was a stay at home Mom and was not sure what to do about it. Upon meeting with my agent I was disappointed that he did not seem interested in selling me a policy. He did not seem interested in discussing it. I left that day without life insurance. I was told I didn't need it. Some time later I was approached by someone about becoming an Insurance Agent. I obtained my license in 2006 to sell life insurance. It was very fulfilling to work with young families and help them understand the importance of life insurance. Eventually I obtained my Property and Casualty license and the rest is history.

The most important thing to me is doing the right thing for the client. Everyone gets something of value from meeting with me and I can assure you when they leave they are educated about what they have purchased. As Insurance Agents we have a responsibility to ask questions and find out what our clients needs are. People work hard to acquire their assets and I am honored that I can help protect them.